Alesha Holdings acquires BCB title sponsorship rights till 2023 for BDT 32.5 crore
The floor price was fixed at Tk 26 crore.
Alisha Holdings has become the sponsor of the home series of the Bangladesh national cricket team for more than two years while Walton will be the powered sponsor.
Bangladesh team will play 10 home series from 2021 to October 2023. The Bangladesh Cricket Board (BCB) has sold the sponsorship rights and ground branding rights of 44 international matches including a total of 6 Tests, 18 ODIs and 19 T20s.
The BCB had invited tenders for home series sponsorship and ground branding rights for two years after the sale of team sponsors, kit sponsors and TV rights.
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The floor price was fixed at Tk 26 crore. The Impress Matra consortium bought the rights to the home series for Tk 32.55 crore.
Alesha Holdings and Walton bought the sponsorship from the advertising company.
The BCB announced the names of Alesha Holdings and Walton as sponsors at a press conference in Mirpur on Saturday.
Alesha Holdings' two-year journey begins with the Bangladesh-Sri Lanka series. The title sponsor of this series is Alesha Mart, a subsidiary of Alesha Holdings, and Walton is the power sponsor.
In celebration of Bangabandhu's birth centenary, the name of the series will be 'Bangabandhu ODI Series 2021-Bangladesh vs Sri Lanka, Presented by Alesha Mart, Powered by Walton'.
BCB chief executive Nizam Uddin Chowdhury, Alesha Mart executive director Nahid Jahan and Walton Group executive director Uday Hakim were present at the press conference.
Nizam Uddin Chowdhury said, "We had tendered for the sale of home series rights in the long run. We are getting more than we expected. Bangladesh Cricket Board thanks Alesha Holdings and Walton. Walton has always been on the side of cricket development. This time we have Alesha Holdings by our side."
On behalf of Alesha Holdings, Nahida Jahan said, "Alesha Mart is working to serve consumers in the Bangladeshi market. Cricket is a platform where everyone in Bangladesh works together. Alesha Holdings will be involved for the next two years to take cricket one step further and inspire the Bangladesh cricket team."
The ODI series between Bangladesh and Sri Lanka starts on May 23. The two teams will meet in the first ODI at the Sher-e-Bangla National Cricket Stadium in Mirpur at 1 pm. The next two ODIs will be played in Mirpur on May 25 and 28.
