Starbucks brings Beyond Meat to China with new plant-based lunch menu
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FRIDAY, FEBRUARY 03, 2023
Starbucks brings Beyond Meat to China with new plant-based lunch menu

Global Economy

Reuters
21 April, 2020, 09:05 am
Last modified: 21 April, 2020, 09:13 am

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Starbucks brings Beyond Meat to China with new plant-based lunch menu

The new lunch menu will feature pastas and lasagna using Beyond Meat's plant-based beef products, and also include dishes from Omnipork, a plant-based pork alternative brand

Reuters
21 April, 2020, 09:05 am
Last modified: 21 April, 2020, 09:13 am
A private security guard checks the body temperature of a customer outside a Starbucks coffee shop, as a precaution against the spread of coronavirus, in New Delhi, India, March 17, 2020/ Reuters
A private security guard checks the body temperature of a customer outside a Starbucks coffee shop, as a precaution against the spread of coronavirus, in New Delhi, India, March 17, 2020/ Reuters

Starbucks Corp said on Monday it would roll out a new plant-based lunch menu in China this week, launching Beyond Meat Inc's products in a country where it is trying to recover from the novel coronavirus pandemic-led shutdown.

The world's biggest coffee chain has reopened most of its stores in China, where the outbreak appears to be slowing, and is banking on a slew of new plant-based food and beverage offerings to pull in more curious and environment-conscious diners.

The new lunch menu will feature pastas and lasagna using Beyond Meat's plant-based beef products, and also include dishes from Omnipork, a plant-based pork alternative brand.

Starbucks is also adding non-dairy lattes using oatmilk.

The launch is an important step for Beyond Meat which is looking to expand into Asia, where meat alternative products still have not experienced the popularity boom seen in the United States and parts of Europe.

As part of the launch in China, Beyond Meat said it would establish a Chinese-language website, as well as make use of popular social media channels Weibo and WeChat.

Coronavirus chronicle / Top News

Starbucks / china / Beyond Meat Inc / Coronavirus impact / Coronavirus / Coronavirus Pandemic

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