Pepsi has announced its partnership with Bollywood superstar Salman Khan as brand ambassador in Bangladesh.
Pepsi's new 'Proti-Chumuk-e-SWAG' campaign is based on the insight that the country's youth has never been as confident and aspirational as they are now.
Speaking about his appointment as brand ambassador and the TVC, Salman Khan said, "I am very happy to come on board as Pepsi's brand ambassador in Bangladesh. The people of Bangladesh have shown me tremendous love over the years, and I am sure that they will continue to do so as I start this new journey with Pepsi."
Salman Khan has always had a strong fanbase in Bangladesh and he performed on stage in Dhaka at a sports event.