New Line Cinema has finalised animation veterans Jennifer Coyle and Leo Matsuda to direct the live-action and animation hybrid 'Hello Kitty' movie.
Plot details of the trendsetting Japanese pop icon are still under wraps and the movie will be written by 'Transformers' and 'Masters of the Universe' screenwriter Lindsey Beer, reports Deadline.
Coyle is known for her work on animated series such as Harley Quinn and Bob's Burgers. She said that this provided a 'rare chance to bring a beloved character to life' and to 'spread the message of love, friendship and inclusivity that Hello Kitty stands for'.
Matsuda has worked on titles like Big Hero 6, Zootopia, Ralph Breaks The Internet and Abominable. He made his directorial debut on the short, Inner Workings, which premiered before Disney's Moana, and also has an original animated feature titled Yokai Samba in development at Nickelodeon.
Matsuda said, "Growing up in Brazil with a Japanese family, the whimsy of Hello Kitty surrounded me the and it served as a reminder that it's okay to be different".
"The world so needs her brand of joy and happiness," Coyle added.
New Line studio, which is part of Warner Bros, acquired the rights to make the Hello Kitty movie in 2019.
This is the only time Sanrio has granted film rights to Hello Kitty and other characters – Gudetama, My Melody and Little Twin Stars – to a major studio.