Bollywood superstar Akshay Kumar has decided to hike his acting fees due to excessive demand in the market.
Akshay Kumar has gradually hiked his fees from 99 crores to 108 crores and finally settled in on 117 crores for the films he signed recently, reports Bollywood Hungama.
A source informed Bollywood Hungama that, "Every producer wants to have Akshay on board, considering his low risk, low budget, and assured return model, leading to excessive demand in the market. Akshay too has followed the economic formula of higher the demand, higher the price, as with every film offer coming his way, he hiked his fees."
Akshay Kumar will charge a whooping Rs 135 crores per film which are slated to be released in 2022.
"The production budget of most Akshay Kumar films will be in the range of Rs 35 to 45 crores, in addition to 15 crores more for print and publicity, taking the total in the range of Rs 50 to 60 crores. Taking the number of his acting fees into account, the overall budget of his films would be in the range of 185 to 195 crores," the source added.
Akshay Kumar's film earn approximately 80 to 90 crores from the sale of satellite and digital whereas 10 crores more comes from the sale of music rights.
His movie earns in the range of Rs 95 to 100 crores from theaters and receives lifetime box-office collections of Rs 210-220 crores in India.
The actor has however given a special discount to his producer friend, Sajid Nadiadwala, by charging around 20% below his market rate, since Sajid is planning to mount the film on a bigger scale, resulting in a bigger production budget than his other films.
Akshay's upcoming films include "Sooryavanshi", "Atrangi Re", "Prithviraj", "Ram Setu", "Mission Lion", "Raksha Bandhan", and many more.