The E-World Marketing Summit 2020 of Professor Philip Kotler, the father of modern global marketing and a marketing guru, will be held on November 6-7.
The summit will be introducing novelties and attractions in every stage like never before.
Northern University Bangladesh (NUB) and Kotler Impact Inc will jointly organise the online-based summit.
In the Covid-19 situation, the 'World Marketing Summit 2020' has been announced as the 'Electronic World Marketing Summit 2020'.
One hundred percent of the virtual world will be utilised here which is the most popular platform in the current world.
Philip Kotler and his team, global leaders, and industry experts who have made significant contributions to the marketing world, successful entrepreneurs, neuro marketers, social entrepreneurs, digital marketing will participate and speak at the summit.
This is the first time in history that such a large World Marketing Summit 2020 is going to be held, where at the same time, the same stage will be attended by distinguished guests from 104 countries.
Not only that, there will be a total of 64 national and international speakers who will talk about different aspects of marketing and analysis. One of the major goals of this summit is to bring together millions of viewers in a single platform and give them a valuable knowledge of the global market.
Students, teachers and clubs from about 60 universities of Bangladesh as well as the best multinational companies and corporate companies of the country will be participating in this year's summit.
The participants can also submit their success stories and course studies for nomination in Professor Philip Cutler's book "Essentials of Marketing: Bangladesh Edition" which can find a place in the book through a panel of the best academics in the world.
Topics to be discussed and analysed at this summit include new product development, pricing advertising, digital marketing, b2b marketing, consumer packaged goods, marketing, sociopreneurship, e-commerce, data management, services marketing, small business retailing, luxury goods marketing and high-tech marketing.
Value creation, selling on-line, simplifying startup fundraising, e-retailing, digital transformation, marketech, entrepreneurship, management of technology, start-ups marketing & selling, phronetic leadership, innovation, gig economy, design thinking & modeling, robotics process automation, subliminal marketing, artificial intelligence, blockchain, social marketing, health care marketing, online negotiations, concept marketing, internet of things, simplifying startup fundraising, market segmentation, targeting and positioning, omnichannel strategy, customer journey mapping, digital selling, influencer marketing, customer data management, content development and management, public relations, behavioral analytics, marketing functions and winning through innovation will be the other topics to be discussed at the summit.
There are great opportunities available for those who want to make their careers or businesses to be known in the international market and spread the image of their organisation and their respective countries to the entire world through marketing.
Many unknown facts will be discussed at this summit which many people might not know or have heard before. There will be some tips and tricks that can change your thinking in these sectors.
Prominent marketing leaders, managers, directors, teachers, students and marketing professionals of Bangladesh will be able to participate in the event by registering online.
Tickets will be sold in three categories - Tk3.800 for advanced learners (students), Tk6,500 for corporate persons and Tk8,500 for VIPs.
The last date of registration is October 25, 2020.
The World Marketing Summit (WMS) is an independent global organisation, headquartered in Toronto. The World Marketing Summit was founded in 2011 by Philip Kotler.
It aims to initiate global movements through discussion among global thought leaders to discuss the most pressing issues faced by the world, including marketing, business and economics to help people from poverty, to promote businesses and to work on health and environmental issues.