Standard Chartered Bank has recently signed an agreement with Aamartaka where the latter will become the bank's first Third Party Sales (TPS) partner in Bangladesh.
Under this agreement, Aamartaka will act as an authorised sales agent, working with the bank in engaging a wider client-base in the digital space, said a press release.
Through this agreement, the bank aims to scale-up its distribution network, efficiently reach new client segments, thereby delivering world-class banking products and services to a broader customer group.
Aamartaka will leverage its insights in the digital consumer landscape and retail banking products to effectively match-make between customers and the bank's financial products best-suited to the consumers' lifestyle.
Lutful Habib, general manager of Priority Banking, Deposits and Mortgages; and Md Mahmud Al Maruf Toufiq, CEO of Aamartaka, signed the agreement recently at Aamartaka office premises.
Sabbir Ahmed, head of Retail Banking of the bank, said in his remarks on the occasion, "The retail banking industry is evolving rapidly, an evolution that will only speed up in the new normal by building a collaborative ecosystem and strategic partnerships."
"We hope to harness the waves of digital disruption to deliver a superior client experience at an unprecedented scale in the coming years" he added.
CEO of Aamartaka said, "We are delighted to partner up with Standard Chartered to bring cutting-edge financial services to our customers."
He further said, "Our services will make it more efficient for them to access the best financial solutions in the market within a matter of minutes. By managing the application process, we can ensure the applicant complete transparency at all times."
Nazim Farhan Chowdhury, director of Aamartaka; Sabbir Ahmed, head of Retail Banking of Bangladesh; Tawfique Imam, head of Unsecured Product (CCPL); Saadi Manzoorul Huq, senior product manager of Personal Loans; Mir Mozaffer Hossain, head of Business Risk Management; Zakiul Hoque, head client acquisition, and others from Standard Chartered were also present at the signing ceremony.
The bank was the first to introduce an automated round-the-clock call centre. Internet banking was a transformative transaction platform introduced in 2004, which has played an instrumental role in the development of the digital banking space. Over the years, the bank's digital innovation has changed the industry with its move towards enrolling customers in internet banking, SMS banking, Auto BillsPay and e-statement.