The AB Bank has launched "AB Height", a bundled account plan for customers with various "exclusive" offers, including 6 percent interest on savings, Tk1.5 lakh credit card, and insurance facilities up to Tk10 lakh.
The private sector financial institution opened the new product at a programme at the Dhaka Club in the city yesterday.
Tarique Afzal, the president and managing director of the AB Bank, inaugurated the event while Abdur Rahman, the bank's deputy managing director and head of retail banking, gave a presentation on the product.
The bank's interest rate for generic savings accounts is 3.5 percent while it is 2.5 percentage points more for "AB Height" account holders, according to Abdur Rahman.
Under the new scheme, customers will also be able to enjoy "attractive" discounts in a number of hospitals, educational consultancy firms, and VISA facilitation service providers, as well as in air tickets.
"AB Height" account holders will enjoy discounts on fees and charges in Bangkok Hospital, Square Hospital Ltd, Shaheda Higher Education Consultancy, Innova Services Ltd, Regent Airways and many other firms.
"If one gets sick and is admitted to one of the hospitals listed under the new scheme, one will get Tk2,000 for each day. The cash discount will be provided for up to 30 days," said Abdur Rahman.
He said the number of firms offering discounts for "AB Height customers" will be increased in the future.
One will have to maintain a minimum account balance of Tk1 lakh in order to get the offers under this new package, he said at the event. Any Bangladeshi national aged 18 and above will be eligible to open this account.
American life insurer MetLife will offer Tk10 lakh insurance facility for "AB Height" customers. "The benefits of the insurance will be Tk1.5 lakh for normal death and Tk8.5 lakh for death in accidents," said Abdur Rahman.
Tarique Afzal said, "Banking is a business. It is a service too. To provide people with the service through business, today we launched the new product."
"We will bring the product to the customers, and I hope general people will accept this offer with keenness," he further said.
Introducing Bangladesh to its very first private sector bank, AB Bank Limited was incorporated on December 31, 1981.
Arab Bangladesh Bank, as the bank was formerly known, started its effective operation from April 12, 1982.