The Japan Tobacco International (JTI) Bangladesh says it has provided direct support to nearly 60,000 people in Bangladesh.
The international company has mobilised a special fund to provide food items and hygiene commodities to underprivileged communities, and protective gear to high-risk frontline workers, said a JTI press release on Tuesday.
These initiatives are being taken up in addition to the JTI Foundation's existing long-term community investment projects in areas of water, sanitation and hygiene in Bangladesh.
Neil Coupland, general manager of the Japan Tobacco International Bangladesh, said, "Our track record of supporting the communities where we work, both by funded partnership programs as well as through the many volunteering activities of our employees, is something of which we are rightfully proud. Giving back to society is a key part of who we are at JTI."
Neil Coupland said "For almost two decades, The JTI Foundation has concentrated on improving the lives of those affected by disaster. As a result of diverse programmes with our numerous partners, hundreds of thousands have benefited from its efforts to deliver swift, lasting relief in the aftermath of natural or man-made emergencies," said
He further said, "Now is the time, once again, to do just that – to reach out to the most vulnerable in our communities and provide a helping hand at a time of greatest need."
The JTI Bangladesh general manager said emergency relief and other support is being delivered directly to the district administration, police and partner charitable organisations to ensure targeted, need-based and fast delivery to underserved and high-risk groups in districts where JTI has an operational infrastructure.