Bangladeshi multi-national electronics brand Walton started the 'Digital Campaign Season-9' with some customers' benefits to mark the celebration of Happy New Year 2021.
Under Season 9, customers are being offered a free fridge every hour or crores of taka worth cash vouchers upon the purchase of either refrigerator or washing machine from Walton Plaza, distributors' outlets or online sales platform E-Plaza all over the country.
The benefits, declared under the campaign Season-9, have come into effect from January 2, 2020 and will be continued until the further announcement.
The announcement was made at a 'Declaration Programme of Digital Campaign Season-9' held at Walton Corporate Office in the capital on Saturday.
Walton Group's Director SM Ashraful Alam attended the declaration programme virtually while Walton Hi-Tech Industries Limited Managing Director Engineer Golam Murshed announced the launching of Digital Campaign Season 9 across the country.
The event was also attended, among others, by the company's Deputy Managing Directors SM Nazrul Islam Sarker, Eva Rezwana Nilu, Amdadul Haque Sarker and Humayun Kabir, Executive Directors SM Zahid Hasan, Uday Hakim, Mohammad Rayhan, Firoj Alam, Anisur Rahman Mollick, Ariful Ambia, Amin Khan, Dr Md Shakhawat Hossen and Toufiq-Ul-Quader.
Walton Refrigerator's Chief Executive Officer Anisur Rahman Mollick said that they have been conducting the digital campaign across the country to create a customer database for bringing the after sales service operation under the online automation.
During the campaign, some details such as customer's name, contact number and the product's model number have been stored on Walton server. As a result, the users of Walton products will easily get the desired after sales service even if they have lost the product's warranty card.
Customer databases will also help the service center's representatives getting customers' feedback about their respective Walton products' service. To encourage customers' participation in the campaign, the local brand has been offering special customers' benefits like cash back, cash vouchers etc.
Walton is now manufacturing and marketing more than 150 models of frost and non-frost refrigerator, freezers and beverage coolers. Customers can buy a Walton fridge between Tk 10,990 and Tk 80,900.
According to Walton authorities, every fridge of the local brand is being marketed after getting the quality testing certificate from the international standard Nusdat-Universal Testing Lab.
Walton brand refrigerators have received several standard certifications at national and international level, including BSTI's 'Five Star' energy rating, ISO, OHSAS, EMC, CB, ROHS, SASO, ESMA, ECHA, G-Mark, E-Mark etc.
Walton made refrigerators are being exported to different countries of the world as well. World's latest technologies like intelligent inverters, nano-health care and anti-fungal door gaskets are being used in Walton refrigerators.
Walton is giving one-year replacement guaranty as well as 12 years compressor's guaranty.
In additon, customers are getting Walton brand's 14 models of energy efficient washing machines at prices from Tk 6,900 to Tk 48,000. Walton is giving up to 12 years guarantee on the motor of its automatic washing machine.