Truecaller, a trusted telephone search engine and caller ID service has announced an exclusive partnership for digital advertising solutions with AdPlay - the leading ad tech company in Bangladesh.
The new partnership will allow Truecaller to scale new heights in this important and growing market, reads a press release on Wednesday.
AdPlay would take charge of advertising sales across verticals helping brands with our scalable solutions & ad placements. AdPlay will also be responsible for boosting sales and helping advertisers leverage premium inventory within Truecaller's brand-safe ecosystem. This exclusive partnership will help our customers with high-impact and growth-led digital campaigns.
AdPlay Technology, being the leading ad-tech company incorporated in Singapore, started their journey as Programmatic DSP in Bangladesh in 2015. Since then, AdPlay team is working closely with renowned and top brands and agencies as partner for digital marketing and promotion.
Apart from it, AdPlay did numerous market researches and contributed to developing market knowledge in digital with collaboration with top ad networks and publishers around the world.
Global VP for Truecaller's Ads Business Sagar Manikpure said, "Bangladesh is an important market for us and our previous association with AdPlay has only helped strengthen our presence. This is why I am pleased to announce this exclusive partnership with AdPlay for all digital ad sales in the country. I have no doubt that this is going to help us both achieve greater heights when it comes to improving Truecaller's recognition and reach."
CRO of AdPlay Technology Ayon Rahman said, "We are delighted to partner up with Truecaller, the leading Caller ID and spam blocking app, to offer our advertisement partners to appreciate one of the best mobile native ad inventories for their brand communication in the Bangladesh market. We hope to have a wonderful journey together to leverage brand uplift in digital and create impact of brand in audience mindset."