Grameenphone has won 16 awards at the Bangladesh Brand Forum Digital Marketing Award 2020.
Out of 650 nominations and 285 shortlistings from hundreds of brands, Grameenphone has secured 16 awards for 15 campaigns in 11 categories, read a press release today.
Grameenphone has won two bronze awards of Best Use of Display for two different campaigns – 'The Choice of the User (data)' and 'Chatbot on Display', one Silver Award of Best Use of Display for the 'Teaching Sign Language Through Interactive Banner' campaign.
The company has won two bronze awards for Best Video for 'Independence Day' and 'Deep Sea Network' campaigns, and one Silver award for 'Online Etiquette.'
Grameenphone has also won another award for the 'Online Etiquette' campaign – Silver award for Best Integrated Digital Campaign.
The company has won one Silver and one Bronze award of Best Use of Data & Analytics for 'GP Data: Turning Data into Business Value' and 'Data-Driven App Marketing: MyGP' respectively.
Apart from these, Grameenphone has also won a Silver Award of Best Use of FB for 'Child Online Safety'; Gold Award of Best Use of YouTube for 'GP Data Contextual Bumper Ads'; Silver Award of Best Social Campaign for 'GP Kemon Achen Tara'; Silver award of Best App Marketing for 'MyGP App – Super App Loading'; Silver award of Best Use of Search for 'Online Recharge: Anytime, Anywhere'; Bronze award of Best Content Marketing for 'GP Sign-line'; and Gold award of Best Use of Mobile for 'Gorbomala: The Alphabets of Pride (MyGP Bangla launch).'
On this occasion, Grameenphone CMO, Mohammad Sajjad Hasib said, "2020 has been a challenging year for all of us, and we got to experience how connectivity and technology can help us adapt and do things in new ways.
From education to offices to marketplaces, people from all corners experienced a rapid boom in online adaptation, and we are trying our best to meet connectivity needs across Bangladesh, he added.