Farhana lives in Dhanmondi area in Dhaka with her in-laws while her parents are in the capital's Wari area.
As the situation getting riskier everyday due to the coronavirus pandemic, she had to restrain herself from going out as well as from visiting her parents keeping everyone's safety in mind.
After spending almost 60 days without visiting them, Farhana wished to do at least something for her parents.
As simple as sending fresh vegetables at their doorstep, while maintaining the distance, she thought.
There she found Hatch, a one-minute weekly grocery solution for fresh vegetables and fruits shopping through Messenger, said a media release.
Hatch, the first ever messenger-based weekly grocery platform in Bangladesh, has recently started its official journey.
This unique venture offers 1-minute weekly grocery shopping experience using Messenger.
Now, anyone can epurchase fresh vegetables and fruits sitting at home spending only one minute to order without visiting any website or downloading any additional app.
To order from here, a person needs to search the Hatch on Messenger, select the Hatch orange logo page and follow 4 another easy steps- writing area name, selecting package, submitting info and paying through card or mobile payments.
Currently, Hatch is delivering products throughout the Dhaka city. Hatch celebrated 100 successful orders on the first weeks of launching, and people like Farhana have already become their recurring customers.
Mymuna Rashed and SMO Nawed, founders of Hatch share their story.
Mymuna, a pharmacy graduate with enthusiasm towards nutrition and health, first thought of the weekly grocery solution.
She realised that people need vegetables to build a better immune system, but often they find it hard to select the right vegetable, right amount and fresh ones for themselves. That is where Hatch comes in.
It not only helps people by providing curated packages, which are designed after months of research, it also helps them to order in just a few seconds. Thanks to the state of the earth BOT system, with zero latency and instant reply. People also have the choice of personalizing packages according to their weekly needs.
To help customers with individual needs, Mymuna spends 12-13 hours every day while being a mother of two young kids. SMO Nawed assists with the technological means and brand communication.
His experience of working in the country's one of the prominent chain super shop's branding, definitely helps Hatch to be more trustworthy.
BotNinja in partnership with Hatch combines hyper local marketing with conversational AI technologies. The results are raw insights into how audiences convert on Messenger chatbots with 45-78 percent higher return on ad spend compared to web or app-based channels.
In terms of Hatch, utilising this BOT system, anyone with the messenger app on their phone can directly order their weekly groceries, vegetables, and fruits in seconds.