Visa Incorporations has announced the appointment of Soumya Basu as Country Manager of Bangladesh for Visa.
Soumya will head the operations of the company in Bangladesh, Nepal and Bhutan along with directing Visa's leadership team in the region, said a press release.
Late last year, Visa announced its plans to establish a country liaison office in Bangladesh. Through this entity, Visa will have a dedicated team of professionals based in Dhaka, now headed by Soumya, and will introduce new services to Bangladeshi consumers, playing a more prominent role in the growth of digital payments across the country.
T R Ramachandran, Group Country Manager of India and South Asia of Visa said, "We are delighted to introduce Soumya Basu as Country Manager for Bangladesh. Soumya has been pivotal in furthering digital payments in Bangladesh over the past five years. We are confident that his deep understanding of the Bangladesh payments landscape, strong relationships with our clients aided by his local presence will help us further strengthen our market leadership, while helping us make meaningful contributions to the country's digital journey."
Soumya has been with Visa since 2016 and has been instrumental in the strategy and execution of its South Asia franchise. His in-depth experience in Bangladesh will aid Visa in building and deepening long-term partnerships with key decision makers and industry stakeholders. This will span across banks, fintechs, mobile financial services (MFS), marquee merchants and regulatory authorities.
Soumya Basu said on the occasion of his appointment, "I am delighted to have been chosen by Visa for this exciting opportunity in the market. Having worked closely with our clients, regulators and business partners over the past few years, we are conscious of Visa's pioneering role in driving digital payments in Bangladesh. In my new role, I plan to build on this rich heritage by introducing world class digital payment products and solutions alongside a team of Bangladeshi digital payment professionals."
Prior to joining Visa, Soumya held management positions with leading multinational companies in India including Tata Group, CRISIL and Diebold Nixdorf leading sales and business development mandates across the region.