The company also unveiled 18 new products as a part of its 18th anniversary celebration
RFL Group has launched a campaign offering an up to 18% discount on products of RFL Houseware on the occasion of the 18th anniversary of the household goods brand.
RFL Houseware Executive Director Taukirul Islam presented the details of the campaign called "Der Juger Biswas (Trust of 18 Years)" at a press conference at a hotel in the capital's Badda area on Sunday.
The company also unveiled 18 new products at the press conference as a part of its 18th anniversary celebration.
At the event, Taukirul Islam said 18 new products and an up to 18% discount are the company's gifts to its customers.
Currently, RFL Houseware has 1,600 products under 34 categories.
Rashed-Ul Alam, head of marketing of RFL Houseware, said, "Before we started our journey, most of the household products in Bangladesh were imported. Product diversity was low."
"After launching RFL Houseware, the country's dependence on imported household goods has decreased. Further, consumers are getting quality products for a low price. In addition to that, we are exporting our products to 60 countries across the world," he added.
Customers who buy RFL products from their showrooms will be able to avail the discount offer.
Currently, there are 1,406 showrooms of RFL nationwide.