Parachute Advansed Hair Oil, a brand by Marico Bangladesh Ltd, has launched a month-long campaign to celebrate International Friendship Day with "Strong Hair, Strong Bonds" as a motto.
It started on August 2 and will continue until the end of the month, reads a press release.
The campaign titled "Parachute Advansed Mojbut Bondhone Bondhutto" intends to encourage people in reconnecting with their friends who have been out of touch for a long time.
Additionally, Parachute Advansed Hair Oil is launching a limited-edition Friendship Day pack commemorating the strong bonds between friends.
Prominent actresses Mumtaheena Chowdhury Toya and Masuma Rahman Nabila are with the campaign.
As a part of it, they each reconnected with a friend of theirs whom they have lost touch with for a long time and invited their fans to do the same.
The participants in the campaign can submit their stories of Strong Bonds with their friends in the comment section of the videos of the respected celebrities.
Winners will be declared based on their stories chosen by the celebrities. The winners along with their friends will get the chance to meet Nabila and Toya through video calls.
Nabila said, "I am so glad to have been associated with Parachute Advansed over the years. This campaign will inspire people to get back in contact with their friends."
Echoing Nabila, Toya said, "It's great to be part of such an initiative. I was so delighted to talk to my friend after so many years. I can't wait to hear the outstanding experiences the participants are going to share."
Allen Eric, marketing director of Marico Bangladesh Ltd, said, "Strong bonds are an integral part of this strength and friendship day is an apt occasion for Parachute Advansed to celebrate such bonds. This campaign creates a platform to encourage friends to reach out and rekindle such strong bonds of friendship.''