Parachute Advanced Beliphool, a hair oil brand of Marico Bangladesh, has launched a special initiative to support the education of underprivileged girls in association with the Amal Foundation.
The programme will donate to Amal Foundation's Education Fund for Disadvantaged Girls through active online participation, which includes the sharing of a special video to raise awareness and specially designed for this initiative.
The initiative will continue throughout the month of May, said a press release.
To participate in the fund-raising initiative, people need to share the video featuring Jannatul Ferdous Oishee and directed by renowned filmmaker Amitabh Reza which is available on the Facebook handle of Amal Foundation and Parachute Advanced Beliphool.
Parachute Advanced Beliphool will donate Tk2 for each share of the video on social media, meaning the higher the number of shares online, the higher the donations. Additionally, the hair oil brand has also donated Tk 3 lakh to the Amal Foundation fund.
Ashish Goupal, managing director of Marico Bangladesh Limited, said, "The purpose of this campaign is to show that everyone has the right to prepare for a perfect future irrespective of their socio-economic background. Parachute Advanced Beliphool will continue to drive the purpose of empowering women to prepare for and pursue their own perfect future."
Actress Jannatul Ferdous Oishee, brand ambassador of Parachute Advanced Beliphool, said, "I believe education is a basic human right and every girl should have access to it, regardless of their socio-economic background. This campaign by Parachute Advanced Beliphool in developing the future of underprivileged girls by supporting their education and reflects the possibility that every girl can aspire to a perfect future of their dreams."
Esrat Karim Eve, director and founder of Amal Foundation, said, "Our goal is to make Bangladesh a healthy and happy place for all the underprivileged women and children. Amal Foundation's main area of focus lies in education, emergency response, health, and women's empowerment. We believe this collaboration with Parachute Advanced Beliphool will help to create awareness and educate and empower disadvantaged girls."