Httpool, an authorized sales partner of Facebook, has conducted a virtual knowledge sharing session with the e-Commerce Association of Bangladesh (e-CAB) to support e-business owners in the country.
The session titled "Turn on Performance - A Guide to Improve Performance Marketing on Facebook" was conducted on Wednesday, said a media statement.
Rohan Noronha, Facebook partner director at Httpool Bangladesh; Himel Saha, Facebook client solution manager of Httpool Bangladesh; and Md Mahbub Alam, Facebook client partner, Httpool Bangladesh; among others spoke at the event.
Saied Rahaman, director for communications affairs of e-CAB hosted the session.
A good number of members of e-CAB attended the session across the country.
The session was centered around leveraging Facebook as a business platform and how business owners can amplify their business activities to grow and expand their audience through proper utilization of Facebook tools.
During the session, the Httpool team discussed vital topics such as using the Facebook shop, app marketing, and how to place ads to generate more quality leads effectively and measure the returns on the ad campaigns.
The highly informative session concluded with an interactive question and answer session. Participants brought up different queries related to their ventures on Facebook. Httpool team provided guidelines based on their queries, with the final goal of impacting their business growth.
Rohan Noronha, Facebook partner director, Httpool Bangladesh, said, "We are happy to be able to conduct such a session with e-CAB. We believe this session will prove to be beneficial for all the business owners who attended here."