Country's largest online marketplace Daraz has begun one of the year's biggest campaigns titled 'Boishakhi Mela 1428' with the slogan of 'Jaago Bangali Borshoboroner Anonde.'
The fair will start on 4 April and will continue to 14 April, the first day of the Bengali calendar.
Daraz announced the launch of the campaign at a press conference held on Wednesday.
The press conference was attended by senior officials from Daraz Bangladesh, including Syed Mostahidal Hoq, Managing Director; Khondoker Tasfin Alam, Chief Operating Officer; and Faud Arefin, Chief Commercial Officer and popular model Tasnia Farin.
The campaign offers a number of attractive deals, including Brand Double Taka Voucher, Mega Deals, Guess and Get It Free, 1428Tk Deals, Brand Free Shipping, and Mega Voucher. Apart from it, new customers of Daraz will enjoy exclusive discounts on their orders.
On this occasion, Syed Mostahidal Hoq, Managing Director, Daraz Bangladesh said, "The Bangla New Year is a significant day for the people of Bangladesh and also all Bengalis living across the globe. To enhance the excitement of this day, we are thrilled to bring our new campaign – Boishakhi Mela. It creates an opportunity for customers to heighten their shopping experience by grabbing exceptional deals across a vast range of products. We hope our customers will enjoy the offers that our teams have curated for them."
The campaign has been Co-Sponsored by BATA, Dettol, Lizol, StudioX, Sunsilk, and Xiaomi.