Appliance maker Walton has launched the 6th season of its digital campaign across the country from Thursday.
Like the previous seasons, this year's campaign will offer special benefits - customers likely to receive Tk35 lakh everyday buying Walton fridge, TV and AC.
The Bangladeshi multinational electronics brand has been conducting the campaign aimed at creating customer database for providing swift and best after-sales service to customers through online.
The customers' benefits were disclosed at the declaration program of the Digital Campaign Season-6 held at the conference room of Walton Corporate Office in the capital on Thursday, February 20.
Walton's Deputy Director Firoj Alam moderated the function.
During the campaign, customers can get different amount of cash vouchers worth Tk35 lakh everyday by purchasing Walton brand fridge, television and air conditioner (AC) and then registering the products under the campaign's season-6.
Under the campaign, some details such as Walton products' bar code, along with the customer's name, address and contact number will be stored in the company's server. As a result, the users of Walton products can easily get the desired after sales service even if they have lost the product's warranty card. Customer database will also help the service center's representatives get customers' feedback about the Walton products and services.
The declaration programme was attended by Walton Hi-Tech Industries Limited's Managing Director Nazrul Islam Sarker, Sales and Marketing Department's Chief Coordinator Eva Rezwana, Distributor Sales Network's Head Amdadul Haque Sarker, Plaza Sales Network's Head Mohammad Rayhan, Executive Directors S M Zahid Hasan, Humayun Kabir, Uday Hakim, Sirajul Islam, Sakhawat Hossain and Amin Khan; Refrigerator Department's Chief Executive Officer (CEO) Golam Murshed, AC Department's CEO Tanvir Rahman, TV Department's CEO Mostafa Nahid Hossain and other senior officials of the company.
Ariful Ambia, the chief coordinator of the campaign said: "Walton has been conducting the digital campaign across the country from the month of October, 2017. Already, five seasons of the campaign have been completed successfully. All the seasons witnessed sound response from the buyers in registering their purchased Walton products. During these seasons, more than half of a crore number of buyers were enlisted into the online customer database of Walton."
"Considering the customers' huge response to the campaign, the Season-6 has been kicked off with some special benefits for the customers. In Season-6, everyday customers of Walton fridge, TV and AC could be awarded different amounts of cash vouchers worth Tk35 lakh. A customer could get maximum Tk5 lakh in cash. In addition, each customer will get different amount of cash vouchers," he added.