Coca-Cola Bangladesh, one of the country's leading beverage companies, has installed six thematic life-sized replicas of Coke contour bottles at Basundhara Mall, as part of its celebration of the 50th anniversary of Bangladesh independence.
Monoranjan Ghosal, renowned artiste of Swadhin Bangla Betar Kendra during the Liberation War as the chief guest at the unveiling ceremony of the life-sized Coke contour bottles.
Each contour bottle individually represents six different themes: Honouring the memory of freedom fighters and victory of Bangladesh after a struggling war, portraying rich art and culture of the country, mirroring its digital and technological progress, paving the way for women empowerment and socio-economic development, infrastructural development towards progress, and wishing Bangladesh with prosperity for 2021 and beyond.
In addition to unveiling the thematic installations, Coca-Cola has announced a digital-led campaign titled, 'From the World to Bangladesh', which invites people from across the world to send their wishes to Bangladesh. The campaign aims to connect the world with the celebration of Bangladesh.
Moreover, Coca-Cola has also come up with a unique thematic can design and labels for its 500ml bottles to commemorate the independence celebrations. The specially designed edition of the Coca-Cola cans will be made available in the market from March 2021 to December 2021.
Highlighting the development of the country, Lutful Chowdhury, CEO, Abdul Monem Limited (Beverage Unit) said, "Bangladesh has come a long way in terms of economic and infrastructural development. With a steadfast GDP growth rate, the country has achieved several milestones from installing Padma Bridge to launching a satellite. We appreciate how Coca-Cola has uniquely depicted the remarkable achievements of our great nation."