Coca-Cola Bangladesh has unveiled a new campaign with the theme 'Chutirdine Shera Shaade' that accentuates the importance of celebrating daily moments of togetherness with friends and family members.
The integrated campaign includes a thematic communication on TV, an exciting contest on Radio and an engaging 'Friday Lunch Game' on the digital platforms of Coca-Cola Bangladesh, says a press release.
Ajay Bathija, Managing Director of Coca-Cola Bangladesh, said, "Food is an integral part to Coca-Cola's DNA and plays an important role in the culture of Bangladesh. Coke with food is a perfect pairing and with this belief, we have launched a campaign that conveys the spirit of togetherness and celebrates enjoying meals together in a new way. We hope people participate in this campaign and create Coke-and-food rituals of emotion and connections across Bangladesh."
The campaign theme is based on the brand's motive to delight families by bringing them together over a weekend meal to celebrate the spirit of sharing happiness.
The thrilling quiz contest, 'Friday Lunch Game' on Coca-Cola's digital platforms, requires participants to guess their friend's weekend meal. Winners and first-time Participants of the Friday Lunch Game will have Coca-Cola delivered at their doorsteps.
To further keep consumers engaged with the meal sharing trend, Coca-Cola also brings a month-long radio campaign 'Foorti Shaad e bhora Friday' for the consumers.
The campaign is about participating in a quiz and answering questions. Winners will be picked every week who stand a chance to win special Friday lunch along with a Coke.
Traditionally, Friday meals were always special as this is the one meal the entire family enjoys together at least once a week. However, to practice social distancing during the Covid-19 period, people are getting accustomed to staying at home, giving them the opportunity to spend more time over meals with their loved ones.
Through this campaign, Coca-Cola intends to rekindle people's love for food, encouraging them to increase the frequency of having a great meal together with family amidst the unprecedented/ new normal times.