Coca-Cola Bangladesh celebrated the 50th anniversary of Bangladesh independence by installing six thematic life-sized replicas of Coke contour bottles.
Moreover, it rolled out a unique digital campaign 'From the World to Bangladesh' and designed labels of Coca-Cola cans and 500ml bottles to commemorate the occasion, says a press release.
The Six life-size Coke contour bottle replicas were inaugurated at Bashundhara Mall by Monoranjan Ghosal, a renowned artiste of Swadhin Bangla Betar Kendra during the Liberation War in 1971, as well as the chief guest of the event. Other dignitaries and stakeholders of Coca-Cola Bangladesh were also present on the occasion.
Each contour bottle individually represents six different themes depicting what Bangladesh stands for: Honoring the memory of "Freedom fighters & victory of Bangladesh after a struggling war", portraying "Rich Art & culture of the country", mirroring its "Digital and technological progress", paving the way for "Women empowerment and socio-economic development", "Infrastructural development" towards progress and "Wishing Bangladesh with prosperity for 2021 and beyond".
Speaking on the occasion of unveiling the contour bottle with thematic Art, Monoranjan Ghosal said, "At the advent of 50 years' celebration of our great independence, I applaud Coca-Cola for coming up with a unique idea to commemorate the occasion and highlight different progresses achieved in the country over the past five decades."
International Beverage Private Limited (IBPL) stated, "This is a momentous occasion for all of us across the Coca-Cola system in Bangladesh. As our great country celebrates the golden jubilee of Independence, this event is a remembrance to the freedom heroes and the great progress social and economic achieved in Bangladesh so far. The unveiling of the six contour bottles is an expression of our humble gratitude and commitment to the nation."
In addition to unveiling the thematic installations, Coca-Cola has announced a digital-led campaign titled, 'From the World to Bangladesh', which invites people from across the world to send their wishes to Bangladesh. The campaign aims to connect the world with the celebration of Bangladesh.
Additionally, Coca-Cola has also come up with a unique thematic can design and labels for its 500ml bottles to commemorate the Independence celebrations. The specially designed edition of the Coca-Cola Can and label will carry a Bangladesh theme and will be made available in the market from March, 2021 to December, 2021.
Highlighting the development of the country, Mr Lutful Chowdhury, CEO, Abdul Monem Limited (Beverage Unit) said, "Bangladesh has come a long way in terms of economic and infrastructural development. With a steadfast GDP growth rate, the country has achieved several milestones from installing Padma Bridge to launching a satellite. We appreciate how Coca-Cola has uniquely depicted the remarkable achievements of our great nation."
On this occasion, Coca-Cola Bangladesh shared a message stating, "As Bangladesh celebrates its 50th anniversary of independence, Coca-Cola salutes the martyrs of this country who fought for victory which has brought with it economic freedom and greater opportunity for growth for millions of people. Coca-Cola wishes Bangladesh Happy 50th Independence."
The Coca-Cola Company is focused on doing business in an inclusive and sustainable manner by investing in communities through its partners, United Purpose, Kewkradong Bangladesh, WaterAid and 2030 Water Resources Group to strengthen the Government's effort to achieve its SDG goals. Coca-Cola is committed to serving its consumers and partners to create a better shared future in Bangladesh.