Asiatic Mindshare has partnered with e-commerce marketplace Evaly for brand managing.
Asiatic will specifically work to enhance Evaly's brand image, said a press release issued Friday.
The two companies signed a memorandum of understanding (MoU) in this regard recently.
Evaly's Chairman Shamima Nasrin and Group M Bangladesh Managing Director Morshed Alam signed the MoU on behalf of their respective organisations.
Evaly Managing Director & CEO Mohammad Russell, Chief Marketing Officer Arif R Hossain and Asiatic 360 Group Managing Director Iresh Zaker, among others were present at the signing ceremony.
In the programme, Mohammad Russell said, "Asiatic Mindshare has been one of the leading brands in the country for more than two decades with world-class expertise. And today, we are delighted to be partnering with Asiatic. We believe Evaly will further enhance Bangladesh's reputation not only within the country but also in the world market by creating its own brand image by moving hand-in-hand with Asiatic."