Internet usage via mobile phone has become a must nowadays as everything goes online, thanks to the government’s ‘Digital Bangladesh’ policy and tech savvy youths. However, low digital literacy is still a problem in countries like Bangladesh, says a recent report of Banglalink and GSMA.
The mobile operators came up with the findings after conducting a three-month-long pilot program. Under a programme, Banglalink demonstrated their customers how to use common mobile phone-based applications like WhatsApp, Google and Facebook.
After the programme, mobile-internet use increased by 228 percent among the trained customers, while the overall growth in data use in Banglalink’s network jumped to 59 percent.
Erik Aas, Chief Executive Officer of Banglalink, said: “The findings clearly show us how such learning facilities can significantly drive adoption of digital services among the targeted groups.”
Digital literacy means having the skills one needs to live, learn, and work in a society where communication and access to information is increasingly through digital technologies like internet platforms, social media, and mobile devices.
Under the programme, a total of 1,17,000 customers received training from 3,200 Banglalink Sales and Service Point agents.
“Bangladesh has undoubtedly made tremendous technological advancement over the years. But, in order to materialize the vision of a truly digitized country, it is necessary to make sure that people from every sphere of the society have access to digital facilities,” added the Banglalink CEO.