Neera hosts programme to raise awareness on preventing violence against women

Neera, Prime Bank's women's initiative, has hosted a webinar aiming to raise social awareness about the prevention of violence against women and the importance of mental health wellness.

As part of an observance of International Human Rights Day, Neera organised the webinar on Thursday where iconic women leaders and mental health experts discussed ways to create awareness about women's rights, share good practices and solutions to bring an end to violence against women and drive the importance of mental wellness, read a press release.

In the face of increasing violence against women, mental health has come up as a major challenge, as the importance of mental health wellness is often downplayed in society. Against this backdrop, Neera hosted the programme to spark discussion, engage people and act towards mass awareness by depicting the accurate extent and depth of this vital aspect of life.

The panellists underscored the need for social awareness and legal reforms to eradicate gender discrimination and violence against women. They pointed out that the incidence of gender violence escalated during the pandemic and stressed for concerted efforts to eliminate the social stigma from society.

Since its launch, Neera has been emphasising financial inclusion, financial literacy, wellness, and the mental wellbeing of women. Neera facilitates expert counselling for its valued customers in partnership with Moner Bondhu and the Women Support Initiative Forum. Neera's partnership with the platforms has made mental health care easily accessible and affordable for women. In a society where the incidence of violence against women is on the rise, Neera intends to come in as the lighthouse facilitating much-needed counselling for mental health wellness. 

Neera customers enjoy a special discount in consultation with: experienced psychologists, therapists, clinical social workers, and professional counsellors. They cover issues ranging from: depression, anxiety, personality disorders, parenting and family counselling, as well as couples counselling, to corporate training, group therapy sessions, etc.

Tawhida Shiropa, founder and CEO, Moner Bondhu; Jannatul Ferdoush Peya, lawyer and model; Kazi Rumana Haque, psychosocial counsellor, Moner Bondhu; and Ivy Bhuiyan, cultural activist, Satyen Sen Shilpi Gosthi, took part as panellists.

Shaila Abedin, head of Segments, Consumer Banking Division, Prime Bank, moderated the session. They shared their first-hand experience and valiant stories in the fight against violence towards women.

The event was live-streamed on the Facebook pages of Prime Bank and Neera.