The Telenor Health, a subsidiary of the Telenor Group, has succeeded in raising awareness on breast cancer among 50,000 people, said a press release.
October marks "Breast Cancer Awareness Month". Under the title "Druto Shonaktokoron Bachabe Jibon" (early detection will save life), the digital health subsidiary has been conducting the awareness campaign through social media.
It also distributed leaflets to mothers waiting outside different schools and colleges.
The Telenor Health has recently organised a breast cancer awareness seminar in the Badda Alatunnessa School and College. Professor Dr Munira Ferdausi of gynecology department at the Shaheed Suhrawardy Medical College Hospital conducted the seminar.
Andrew Smith, chief commercial officer of Telenor Health, said, "This is the breast cancer awareness month and not many brands are doing much about the issue."
"Even though breast cancer is a leading cause of death in Bangladesh, many women are completely unaware of their illness because of social stigma attached to sexual organs," he added.
Referring to the World Health Organisation data, he said more than 15,000 people are diagnosed with breast cancer while the number of deaths from breast cancer is 7,200 each year.
"So, as a health brand, we believe this is our responsibility to do whatever we can to bring people out of this social stigma to save lives," said Andrew.
Telenor Health is a purpose-driven, digital health subsidiary established by Telenor Group in 2015. Its purpose is an extension of Telenor Group's vision of "empowering societies" and its commitment to Asia as the group continually explores new ways to harness technology for the betterment of lives and communities, the release added.