Godrej Household Products Bangladesh has launched a new soap brand named Godrej No 1 Rose. Almost 75 percent of the new bathing soap is made of natural ingredients, a press release claimed.
The soap was launched on February 23 at a hotel in the capital. Miss Universe Bangladesh 2019 Shirin Akter Shela was present as chief guest during the launching alongside the event's special guest Godrej Bangladesh Country Manager Anand Singh. Rehan Anowar Shanta, from the company's marketing department, shared a detailed presentation on the features and benefits of the new soap.
It has been revealed that the soap combines natural oils with nourishing rosewater and almonds, so that it can work from within to give a pink glow.
The best part of this soap is its value proposition for the average Bangladeshi consumer. This soap is 100 grams and priced at Tk34.
Godrej No 1 Rose is one of the most popular products in India as well as worldwide, the press release added. This soap matters a lot to beauty conscious women who love natural products. In Bangladesh, Godrej No 1 has targeted these women.
Godrej No 1 has always promised and delivered the natural beauty benefits to the consumers through its wide range of natural offerings.
Godrej No 1 is more than just a personal care brand, said the press release. It is a philosophy, best summarised in the line - "Touch of Nature". It is about giving people natural experiences that make living worthwhile.