Marico Bangladesh's hair oil brand Parachute Advansed Beliphool, in association with Amal Foundation, recently launched a special initiative to support the education of underprivileged girls.
Under the initiative, Parachute aims to donate to Amal Foundation's Education Fund for Disadvantaged Girls through active online participation, which includes the sharing of a special video to raise awareness and especially designed for this initiative.
To participate in the fund-raising initiative, people need to share the video featuring Jannatul Ferdous Oishee and directed by renowned film maker Amitabh Reza which is available on the Facebook pages of Amal Foundation (https://www.facebook.com/amalbangladesh/) and Parachute Advansed Beliphool (https://www.facebook.com/PABeliphool/).
Parachute will donate Tk2 for each share of the video on social media. The brand called upon all consumers and viewers to share the video.
Moreover, Parachute also donated Tk3 lakhs to Amal Foundation.
"Our goal is to make Bangladesh a healthy and happy place for all the underprivileged women and children. Amal Foundation's main area of focus lies in education, emergency response, health and women's empowerment," said Esrat Karim Eve, director and founder of Amal Foundation.
Ashish Goupal, managing director of Marico Bangladesh, said "The purpose of this campaign is to show that everyone has the right to prepare for a perfect future irrespective of their socio-economic background. Parachute Advansed Beliphool will continue to drive the purpose of empowering women to prepare for and pursue their own perfect future."